Azur Sport Santé successfully fused digital technologies with outdoor activities potential to create a game that gets all generations moving. Thanks to their innovative approach, they succeded to transforms a public space into an interactive playground for all! 

As part of the Placemaking and Sport – Innovative European Solutions project, organisations teamed up with five European cities: Copenhagen, Cottonera, Matera, Valencia, and Nice. They collaborated with ISCA and placemaking experts from BG BeActive (Bulgaria) and Gehl (Denmark) to launch pilot activities transforming public spaces with creative, innovative solutions that encourage physical activity and bring communities together.

The ultimate goal of the project is to showcase the advantages of such an approach and inspire other organisations to take on the challenge of smartly utilising gathering places to encourage outdoor activities in urban areas.

Azur Sport Santé collaborated with the city of Nice, in the vibrant French Riviera, to introduce a game that raises awareness of the benefits of physical activity and nutrition in a fun and interactive way. They painted a giant Game of the Goose, called MOVE Game (Jeu Bouge), in a public square, inviting participants to become live game pieces. The rules are simple: roll the dice, move forward, and complete challenges to progress!

Beyond simply occupying public spaces to promote physical activity, the MOVE Game (Jeu Bouge) highlights sport as a means of collaboration rather than mere competition. Some challenges in the MOVE Game (Jeu Bouge) must be completed in pairs, promoting a dual reimagining of outdoor activities: innovating where people exercise and ensuring inclusivity for all.

 The motto is simple: Enjoy yourself while staying active!

 Watch the video to immerse yourself in the making of the MOVE Game (Jeu Bouge):

Discover more about the initiative

Disclaimer: Placemaking and sport - Innovative European solutions project is co-funded by European Commission under the Pilot Projects & Preparation Actions (PPPA), PPPA-SPORT-2022 GRASSROOTS-INNOVATION Programme with the following partners: ISCA (lead coordinator); Unione Italiana Sport Per Tutti (UISP), Italy, and Pilot City Matera;  DGI, Denmark, and Pilot City Copenhagen; Deporte Para La Educacion Y La Salud (DES), Spain, and Pilot city Valencia; MOVE Malta and Pilot city Valletta, Azur Sport Sante, France, and Pilot city Nice as well as the experts from  BG Be Active (Bulgaria) and Gehl (Denmark). Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.